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Ch 01 / 04  ·  Flat
I don't.
Scroll
Ad spend
$0k
Cost per lead
$0
Return
0.0x

You're moving it right now.

That is the only line I am paid on. Not hours, not deliverables, not a monthly invoice for effort.

Andrew Aidman

You're not hiring an agency.
You're hiring me.

And I get paid out of what is left after the ad spend. If the line stays flat, so does my invoice.

01 / TERMS

Paid on net, not gross.

My share comes out of revenue minus ad spend. A campaign doing 8x on five thousand dollars is worth less to me than 3x on forty. That aligns me with scale, not with vanity screenshots.

02 / TERMS

A return floor, in writing.

The minimum acceptable return is written into the agreement before a dollar is spent. If performance sits under it, that is my problem to solve, not a line item you keep paying for.

03 / TERMS

Fourteen days, either way.

No annual lock-in, no notice periods designed to trap you. Either of us can end it in two weeks. The work has to be worth keeping every single month.

The problem

Most agencies get paid for effort.

Retainers reward activity. Reports get longer, spend goes up, and the number that actually matters, the money you keep, is somebody else's problem. I took the other side of that bet on purpose.

01

No retainer

There is no monthly fee for existing. If the ads do not produce profit, there is nothing to invoice.

02

No lock-in

Fourteen day exit, either direction. I would rather earn the next month than be owed it.

03

No mystery

Reconciled against your own records, monthly. You can check every number I send you.

What I actually do

Find the thing that is broken. Then build the engine.

Before I spend anything, I go through the numbers. Most businesses with real demand are not short of traffic, they are leaking somewhere specific, and it is usually cheaper to fix than to outspend.

01

Diagnose

Order-level revenue, close rates with their real denominators, the true cash curve. What is broken is normally visible in data you already have.

02

Architect

Offer structure and funnel design before media buying. The wrong funnel cannot be rescued by better targeting.

03

Produce

Hooks, scripts and creative in volume, cut in-house and fast. Creative is the largest lever in paid social and it is my cost, not yours.

04

Scale

Warm audiences first to build signal, then cold once the account has data and the economics are proven rather than assumed.

Fit

This works for some businesses and not others.

Good fit

  • Proven demand and a product that already sells organically
  • Margin healthy enough that paid acquisition can work
  • Someone who can take a sales call, or a product that sells itself
  • Willing to fund the media spend and move quickly

Not a fit

  • Pre-launch, with no evidence anyone wants it yet
  • Thin margins that cannot absorb a customer acquisition cost
  • Looking for someone to run ads to a plan already decided
  • Wanting a retainer relationship with fixed deliverables

Move the line.

Send me your numbers. If I do not think I can make you money, I will tell you that instead.

Book a call
or email andrew.aidman@gmail.com